Customer Perception Questionnaire is way to retain a customer, providing the best of quality service or product can retain a customer of a company or brand.

Customer perception questionnaire are set of questions provided to customer to know  how well your service or product is doing. A customer is one who decides if he should go further in purchasing the product once again. It is the duty of large firms to get a feedback from customers and know about customer perception.

Every company or business respects its customers, as he is the first to start the transaction and end the transaction.

At times when we have economic recession, we find a great impact on business because customer can move out into various directions. In such scenarios the company is expected to retain customers by knowing customer perception. What the customers want is important, during recession a company can sell products for huge discounts; where the customers are pretty happy to go with the offer.

Also when there is huge competition for particular product, then a company might for sure require knowing the needs of customers. Customer retention plan is very important of any company. The best example is the recent incident that happened with Nokia Mobiles, Nokia mobiles was one of the top most before others in market. Nokia mobiles were the most hardest i have ever used. When Samsung and others came up with latest smartphones, nokia couldn't reach the market quickly and lost the market in no time. Here nokia didn't have a customer perception plan that is the reason it failed. Now again it has made a challenge to come back strongly with best android phones.

Below are few sample customer perception questionnaire that can help companies and business on how to retain their customers:

Customer Perception Questionnaire Sample:


Where are the demographic and satisfaction levels?
Does our service cover and achieve universal covering?
What are the features of the company that have encouraged you to by the produces?
Where are different awareness sources that brought you to the our products?
Press media
Word of mouth
TV
Dealers
Ads
Social media

From how many years have you been with our brand?
Have you ever received worst service or product from us?
Were our products appealing and out of box when compared to others?
Were the products delivered on time?
How was the packaging of products?
Did out technical department respond too late to resolve your issues?
Do you feel our technical department should still be strong?
Are there any specific areas we need to improve?