A brand recall questionnaire is a form provided by large companies to know how the brand is rated by the customer. It is a way for the customer to once again order the same brand and not moving in the direction of competitors.
People always prefer to maintain certain brands as they have always felt comfortable with the usage and performance of the brand. If the same brand is back to the market once again after 5 years, the customer should be aware of this and purchase the same brand once again. Brand recall is like a blessing to the company and there brand.
A survey is always prepared by brand manager and sent to customer, the feedback from the customer shows how easily a customer is able to recall the brand name, category, color or performance, as they have used it already. For example a customer is queried to recall a brand name of a shoe, the answer from the customer shows which brand he can recall spotlessly, this shows he loves the brand and the company can once again reach the customers with the same brand.
Today most of the company prefer to use unaided brand recall which is way to ask customer questions without mentioning the brand name, with this the brand managers can know what brand name the customer are looking to purchase. If you are looking to take out the brand name, then this would be aided brand recall, here the questions should be specific to brand name, for ex: you can ask, which model of Reebok shoes has the best you used? So this way a company can get exact information about a category name.
Brand recall questions also helps in determining the brands market share and allows the companies once again establish the same brand for the customers. Below are few best brand recall questionnaire for brand managers of top firms.
Name of the customer:
Location:
Mobile No:
Email Id:
What the best brand do you recall from our company? (Company name)
Which product category have you purchased a lot from our company?
What is the color of the product that you purchased from us?
Are you still using the brand product you have purchased from us?
How was the performance of the product you purchased?
How many years had it been, you have purchased the same brand?
Does any others in the family have the same brand?
Did you ever find a brand that is better than ours? If so what is the brand?
How often do you talk about the brand?
Do any of your friends use the same product?
Have you gifted the brand to any?
Which advertisement attracted you in purchasing our brand?
Did the brand benefit you in real-time?
What do you think of the investment you have made on the brand, was it worthwhile?
Did you ever recall about the brand when you came across any other in the market?
Were you really happy using the brand?
If in case the same brand produces, new products, are you willing to purchase them right away?
People always prefer to maintain certain brands as they have always felt comfortable with the usage and performance of the brand. If the same brand is back to the market once again after 5 years, the customer should be aware of this and purchase the same brand once again. Brand recall is like a blessing to the company and there brand.
A survey is always prepared by brand manager and sent to customer, the feedback from the customer shows how easily a customer is able to recall the brand name, category, color or performance, as they have used it already. For example a customer is queried to recall a brand name of a shoe, the answer from the customer shows which brand he can recall spotlessly, this shows he loves the brand and the company can once again reach the customers with the same brand.
Today most of the company prefer to use unaided brand recall which is way to ask customer questions without mentioning the brand name, with this the brand managers can know what brand name the customer are looking to purchase. If you are looking to take out the brand name, then this would be aided brand recall, here the questions should be specific to brand name, for ex: you can ask, which model of Reebok shoes has the best you used? So this way a company can get exact information about a category name.
Brand recall questions also helps in determining the brands market share and allows the companies once again establish the same brand for the customers. Below are few best brand recall questionnaire for brand managers of top firms.
Brand Recall Questionnaire Sample:
Name of the customer:
Location:
Mobile No:
Email Id:
What the best brand do you recall from our company? (Company name)
Which product category have you purchased a lot from our company?
What is the color of the product that you purchased from us?
Are you still using the brand product you have purchased from us?
How was the performance of the product you purchased?
How many years had it been, you have purchased the same brand?
Does any others in the family have the same brand?
Did you ever find a brand that is better than ours? If so what is the brand?
How often do you talk about the brand?
Do any of your friends use the same product?
Have you gifted the brand to any?
Which advertisement attracted you in purchasing our brand?
Did the brand benefit you in real-time?
What do you think of the investment you have made on the brand, was it worthwhile?
Did you ever recall about the brand when you came across any other in the market?
Were you really happy using the brand?
If in case the same brand produces, new products, are you willing to purchase them right away?
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